Running TikTok and social media ads can be a goldmine—if you know what you're doing. The problem? Algorithms keep changing, and what worked yesterday might be useless today. So, how do you stay ahead? Through a mix of testing, creativity, and data-driven strategies. In this article, I’ll share some of the most effective TikTok and social media ad strategies I've used recently that actually work. These strategies have helped businesses grow their audience, boost conversions, and maximize ad spend. 1. The Power of TikTok Spark Ads TikTok’s Spark Ads are a game-changer. Unlike traditional in-feed ads, Spark Ads let you promote existing organic content. Why does this matter? Because TikTok users trust organic content more than obvious ads. Here’s what makes Spark Ads effective: Authenticity: Since you’re boosting an existing post, it looks and feels organic. Higher Engagement: Users are more likely to engage with content that doesn’t seem overly promotional. Incr...
Running a small business is no small feat, and with the ever-changing business landscape, staying competitive requires innovation and adaptability. Freelancing platforms like Upwork, Fiverr, and Toptal have emerged as valuable tools for businesses to access talent on-demand. In this article, I’ll share personal insights and strategies on how small businesses can creatively grow using these platforms. 1. Build a Flexible Workforce One of the biggest advantages of freelancing platforms is access to a global talent pool. Small businesses can assemble teams tailored to specific projects without committing to full-time hires. For example, when I needed a marketing video, I hired a freelance animator on Fiverr, saving both time and money. Project-Specific Expertise: Freelancers bring niche expertise, ensuring high-quality results for specialized tasks like graphic design, content creation, or app development. Cost-Effectiveness: No need to pay for benefits or ...