Running TikTok and social media ads can be a goldmine—if you know what you're doing. The problem? Algorithms keep changing, and what worked yesterday might be useless today. So, how do you stay ahead? Through a mix of testing, creativity, and data-driven strategies. In this article, I’ll share some of the most effective TikTok and social media ad strategies I've used recently that actually work. These strategies have helped businesses grow their audience, boost conversions, and maximize ad spend. 1. The Power of TikTok Spark Ads TikTok’s Spark Ads are a game-changer. Unlike traditional in-feed ads, Spark Ads let you promote existing organic content. Why does this matter? Because TikTok users trust organic content more than obvious ads. Here’s what makes Spark Ads effective: Authenticity: Since you’re boosting an existing post, it looks and feels organic. Higher Engagement: Users are more likely to engage with content that doesn’t seem overly promotional. Incr...
As an avid user of Weibo, China's leading social media platform, I've always been intrigued by its dynamic Hot Search list. Recently, I noticed a new feature called the 'Public Index' integrated into the trending topics section. Curious about its purpose and implications, I delved deeper to understand this addition. What is the 'Public Index'? The 'Public Index' is a metric introduced by Weibo to provide users with a real-time gauge of a topic's popularity. It reflects the collective engagement of users, encompassing factors such as search frequency, discussion volume, and overall interaction rates. Essentially, it's Weibo's way of showcasing what's capturing the public's attention at any given moment. How is the 'Public Index' Calculated? Weibo has designed the 'Public Index' to be a comprehensive measure of user engagement. The calculation involves: Search Heat: The number of times a t...