Running TikTok and social media ads can be a goldmine—if you know what you're doing. The problem? Algorithms keep changing, and what worked yesterday might be useless today. So, how do you stay ahead? Through a mix of testing, creativity, and data-driven strategies. In this article, I’ll share some of the most effective TikTok and social media ad strategies I've used recently that actually work. These strategies have helped businesses grow their audience, boost conversions, and maximize ad spend. 1. The Power of TikTok Spark Ads TikTok’s Spark Ads are a game-changer. Unlike traditional in-feed ads, Spark Ads let you promote existing organic content. Why does this matter? Because TikTok users trust organic content more than obvious ads. Here’s what makes Spark Ads effective: Authenticity: Since you’re boosting an existing post, it looks and feels organic. Higher Engagement: Users are more likely to engage with content that doesn’t seem overly promotional. Incr...
Think TikTok Ads are just for big brands? Think again! Local businesses are thriving on TikTok by using smart advertising strategies. Whether you run a coffee shop, gym, or boutique, TikTok Ads can help you attract more customers and increase revenue.
Here’s how to make TikTok Ads work for your local business.
1. Use Location-Based Targeting
The biggest mistake local businesses make? Advertising to people who are too far away to visit!
With TikTok’s location-based targeting, you can focus on users near your business. Here’s how:
- Set your ad’s geographic area to your city or neighborhood.
- Target people who recently searched for businesses like yours.
- Use “near me” keywords in your captions and hashtags.
A local coffee shop I worked with used this method and saw a 35% increase in walk-ins within two weeks.
2. Promote Limited-Time Local Events
Got an event coming up? TikTok Ads are perfect for last-minute promotions. Whether it’s a special discount, a live music night, or a weekend sale, use TikTok to spread the word.
Best practices for event promotions:
- Create a sense of urgency: “Only this Saturday! Don’t miss it!”
- Use countdown stickers: Show how much time is left.
- Encourage RSVPs: Offer a small incentive for people who comment “I’m coming!”
A small restaurant used TikTok Ads to promote their Sunday brunch event, and they sold out reservations in just two days!
3. Showcase Customer Experiences
People trust real experiences. Instead of just posting polished ads, show real customers enjoying your business.
Content ideas:
- Film happy customers trying your product.
- Ask customers to share their experiences on TikTok.
- Feature before-and-after transformations (great for gyms, salons, or home services).
A local fitness studio used TikTok Ads featuring real client testimonials and saw membership sign-ups increase by 50%.
4. Offer Exclusive TikTok-Only Discounts
Want more TikTok users to visit your business? Give them a reason!
Examples of TikTok-only deals:
- “Show this TikTok at checkout for 20% off.”
- “Follow us & comment ‘DISCOUNT’ to get a promo code.”
- “Tag a friend and both of you get a free sample.”
A local clothing store tried this approach and doubled their TikTok followers in one month while increasing in-store visits.
5. Use Spark Ads to Boost Organic Content
Instead of running traditional ads, Spark Ads allow you to promote your organic posts—making them feel more natural and engaging.
Steps to use Spark Ads effectively:
- Create an engaging TikTok video featuring your business.
- Monitor which video gets the most views and interactions.
- Boost the best-performing video as a Spark Ad.
A local spa used Spark Ads on a viral relaxation video, leading to a 70% increase in bookings.
6. Retarget Interested Users
Not everyone will visit your business after seeing your ad once. Retarget users who engaged with your previous content.
Ways to retarget on TikTok:
- Target people who watched 50% or more of your last ad.
- Show ads to users who interacted with your TikTok profile.
- Use TikTok Pixel to retarget website visitors.
A local bakery used retargeting to remind users about their weekend promotions, leading to a 40% increase in sales.
Final Thoughts
Local businesses can no longer ignore TikTok Ads. By using location-based targeting, exclusive discounts, and retargeting, you can attract more customers and grow your business.
Try these TikTok ad strategies, and you’ll see the difference!
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